blurb

英 [blɜːb]      美 [blɝːb]
  • n. 大肆宣传;吹捧性广告;商品信息
  • vt. 夸大;大肆宣传
星级词汇:
blurb
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blurb 书的宣传简介

来自20世纪美国幽默学家Gelett Burgess 创造出来的词,讽刺当时图书出版商在封面上夸大其词的宣传。blurb, 拟声词,巴拉巴拉。

blurb (n.)
used by U.S. scholar Brander Matthews (1852-1929) in 1906 in "American Character;" popularized 1907 by U.S. humorist Frank Gelett Burgess (1866-1951). Originally mocking excessive praise printed on book jackets.
Gelett Burgess, whose recent little book, "Are You a Bromide?" has been referred to above, then entertained the guests with some characteristic flashes of Burgessian humor. Referring to the word "blurb" on the wrapper of his book he said: "To 'blurb' is to make a sound like a publisher. The blurb was invented by Frank A. Munsey when he wrote on the front of his magazine in red ink 'I consider this number of Munsey's the hottest pie that ever came out of my bakery.' ... A blurb is a check drawn on Fame, and it is seldom honored.["] ["Publishers' Weekly," May 18, 1907]
1. This book fails to give what the blurb describes.
这本书不像该书护封上所描绘的那样好.
2. In the blurb I couldn't see anything about thinking at all.
在这本书的简介中,我根本找不到任何有关思想的东西。
3. He gets a kick out of reading the blurb on cereal boxes.
他以读谷类食品包装盒上的广告为乐.
4. Romeo and Juliet, the blurb explains, is set in modern - day Japan.
书背的介绍解释说, [罗密欧与茱丽叶]场景设在现代日本.
5. I could image the blurb he would have already written about her powers of observation.
我可以想象他本该用来描述她细腻观察力的夸张词语.

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