1590s, from Latin ululationem (nominative ululatio) "a howling or wailing," noun of action from past participle stem of ululare "to howl, yell, shriek, wail, lament loudly," from a reduplicated imitative root (cognates: Greek ololyzein "to cry aloud," Sanskrit ululih "a howling," Lithuanian uluti "howl," Gaelic uileliugh "wail of lamentation," Old English ule "owl").